The Challenge of Managing Mobility Incentives

EV charging operators often run promotional campaigns to attract drivers and increase station utilization. However, managing incentives across charging networks, partners and service events quickly becomes operationally complex.

Fragmented Promotion Logic

Promotional rules are often implemented directly inside pricing or billing systems, making campaigns difficult to manage and evolve.

Limited Visibility on Incentive Spending

Operators need clear insight into promotional budgets to ensure incentives remain aligned with business goals.

Lack of Real-Time Decisions

Many platforms cannot evaluate incentives dynamically during trip events, limiting the ability to respond to real-time demand.

Complex Partner Campaign Management

Collaborating with brands, loyalty programs or payment partners introduces additional complexity when launching joint promotions.

How Stilus Supports Mobility Platforms

Stilus Campaign Engine provides a real-time orchestration layer that allows mobility platforms to design, manage and evaluate incentive campaigns without modifying core mobility or billing systems.

The platform evaluates trip events and determines the most relevant incentive based on campaign rules, user context and budget conditions.

How It Works Throughout the Trip Lifecycle

Pre Trip

Before a ride begins, the platform can evaluate campaign eligibility and inform riders about available promotions or incentives.

Trip Start

When the trip begins, the engine evaluates campaign conditions and determines whether the ride qualifies for a promotion.

Trip End

Once the ride is completed, the platform calculates the final incentive based on trip details such as distance, duration or pricing conditions.

Key Capabilities for Mobility

Real-Time Trip Incentives

Evaluate promotions dynamically based on trip events such as ride start, ride completion or usage thresholds.

Rider Segmentation

Target specific user segments such as new riders or high-frequency users.

Partner Campaign Programs

Launch promotions in collaboration with payment providers, brands or ecosystem partners.

Promotion Budget Control

Monitor promotional spending across campaigns and maintain financial control.

Dynamic Campaign Conditions

Create campaigns for specific user segments, loyalty tiers or partner programs.

Flexible Campaign Management

Update or launch campaign versions without impacting core mobility platform operations.

Example Incentive Campaigns for Mobility Platforms

Off-Peak Ride Incentives

Encourage rides during low-demand periods with targeted discounts.

Partner Credit Card Campaigns

Collaborate with banks or payment providers to offer ride discounts for specific payment methods.

New Rider Promotions

Offer incentives for first-time riders to encourage platform adoption.

Benefits for Charging Operators

Increase trip activity

Launch campaigns faster

Collaborate with ecosystem partners

Maintain control over promotional budgets

Improve rider engagement