Incentive Orchestration for EV Charging Networks

EV charging networks increasingly rely on promotions, incentives and partner campaigns to drive station utilization and improve customer engagement. Stilus Campaign Engine enables charging operators to orchestrate incentives in real time based on charging sessions, locations and customer segments.

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The Challenge of Managing EV Charging Incentives

EV charging operators often run promotional campaigns to attract drivers and increase station utilization. However, managing incentives across charging networks, partners and service events quickly becomes operationally complex.

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Fragmented Promotion Logic

Promotional rules are often embedded directly within charging or billing systems. This makes campaigns difficult to maintain, update or scale across the network.

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Limited Budget Control

Operators need visibility into promotional spending to ensure incentives remain financially sustainable and aligned with business goals.

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Lack of Real-Time Decisions

Many charging systems cannot evaluate incentives dynamically during charging sessions, limiting the ability to deliver contextual promotions to drivers.

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Complex Partner Campaign Management

Charging operators frequently collaborate with banks, brands or ecosystem partners to launch joint promotions. Coordinating these campaigns across multiple systems and partners can become difficult without a dedicated orchestration platform.

How Stilus Campaign Engine Supports EV Charging Networks

Stilus Campaign Engine provides a real-time decision platform that allows charging networks to design, orchestrate and manage incentive campaigns without modifying core charging or billing systems.The platform acts as an orchestration layer between charging infrastructure and promotional strategies.

Flowchart illustrating the EV charging campaign management process from service event with vehicle and charging icons, through Stilus campaign engine with data analysis icons, campaign decision with gift and money icons, to billing/charging system with billing machine and computer icons.

Key Capabilities for EV Charging

Real-Time Incentive Decisions

Evaluate charging session events in real time and determine whether a promotion should be applied.

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Charging Session Campaigns

Launch promotions triggered by charging events such as session start, session duration or energy consumption.

Partner Campaign Programs

Collaborate with banks, brands or ecosystem partners to launch joint promotions for EV drivers.

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Promotion Budget Control

Track promotional spending across campaigns and ensure budgets remain within defined limits.

Targeted Driver Incentives

Create campaigns for specific user segments, loyalty tiers or partner programs.

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Flexible Campaign Management

Launch new campaign versions or update existing promotions without impacting charging platform operations.

How It Works Throughout the Charging Session

Pre-Session (Optional)

The platform evaluates campaign eligibility before the charging session begins. Operators may use this step to inform EV drivers about promotional offers .

Flowchart illustrating pre-session evaluation for an electric car charging campaign, showing eligibility assessment, operator informing driver of promotional offer via phone, and session start with battery charging.

Start Session (Optional)

The platform evaluates campaign eligibility after the charging session begins. Operators may use this step to inform EV drivers about promotional offers .

Diagram showing a charging station sending start session event data including station ID, location, user segment, partner, and session parameters to the Stilus Campaign Engine, which decides if the session qualifies for a promotion with a potential reward.

End Session

When the charging session ends, the platform sends the final session data—such as energy consumption, session duration, location and pricing details—to the Stilus Campaign Engine. Using this information, the engine determines the final campaign outcome and returns the applicable incentive to the charging or billing system.